This app is targeted and initially created for esthetic students and working estheticians. The business of esthetics is vast and can be overwhelming. We began by trying to cut through the marketing and propaganda of skin products, treatments and merchandise and find real answers to real esthetic questions. Although, as articles are being researched, formulated and written, we realized that all professionals in the beauty industry could benefit from this daily education. Our friends of the industry such as cosmetologists and massage therapist have shown a great interest in our app.